A response – The promoter’s dilemma

RA’s Angus Finlayson attempts to update an eternal subject in the modern context.

Is dance music’s growth as an industry squeezing out the people who throw parties?

Read the article.

While he makes some good points, many of the sources he chooses do not rely entirely on promoting parties, which does somewhat lessen the impact of the noble promoter being forced out of the scene but the overall point is none the less valid.

Its a large subject and could probably run into several articles, looks very good too, love the artwork!

Here is my response…

Its definitely more difficult for people like Graeme, George and Lukas who come from the scene and live and breath it. These guys really are the life blood of the scene and their currency is the relationships they build and quality music they nurture in their own city. This gives them the platform to break new talent.

Traditionally these kind of people would end up like the James Barton of the scene through throwing good parties (rather than ‘events’…) and working their way up. There’s definitely a new type of promoter drawn towards the profits that can be made and these guys usually come with financial backing. These guys don’t need to put in the hard work that actually nourishes the scene and just go out and book their line up depending on polls, facebook likes etc, rather than actual hard won knowledge. They then set themselves up in a ticketing system biased towards this approach and hey presto collect their ticket money. Boom.

Agents and artists charging high fees are just a result of this and responding to market forces. The bigger agencies and agents are becoming less and less connected to the scene’s roots and are increasingly powerful in dictating line ups to promoters. Its very common to find the big agencies insisting on their development artists being billed in exchange for a headline booking. This can only lead to stagnant and unimaginative line ups unlikely to inspire the next generation of dancers.

This makes it doubly difficult for the guys who genuinely have the connection to the scene suffer and are limited in what they can do. The most worrying thing is that this unfair system could end up putting off future people like Graeme, George and Lukas who are gonna be bored to tears with the preprescribed line ups by the big agencies. A scene needs these kind of people who actually invest their own blood sweat, tears and ideas in the scene rather than just their (or usually someone else’s) money!





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